Mixx Marketing

An accessory that reflects both the retro ’90s fashion trend (think plaid shirts, floral print dresses and fluorescent flashback) and the current state of the world, peace signs have been popping up all over the place. Meaningful fashion, including organic materials and statement T-shirts, has been around for awhile but making a statement about ending the war in Iraq doesn’t get much easier than throwing on a peace sign pendant. Expect to see even more statements of peace hit the streets, especially as we approach the presidential elections this fall.

Sometimes trading in their casual streetwear for refined ’30s and ’40s style dress wear-and scuffed Converse for shiny Italian oxford shoes-Gen Ys are leading a renaissance in elegant style. Donning a sophisticated Oliver Twist/Orphan Annie look, men are wearing slim wool ties, vests and short tailored pants while women’s style includes wool knee socks, feather headpieces and white fitted gloves. A 25-year-old respondent explained that dressing up “counters the perception that all twentysomethings are lazy, self-involved, no work ethic punks.”

Floppy Wide Brimmed Hat: Protecting your skin from UV rays has never looked so good. Originally worn by style icons such as Jodie Foster in Taxi Driver and Yoko Ono, the ’70s staple is back and can be found everywhere from H&M to Target. Whether in raffia or cotton, this is one accessory that is anything but extraneous. Your sunspot- and wrinkle-free complexion will thank you.

Trendcentral -March 2008

Toss out your decorating manuals and welcome a style movement towards everything eclectic. Coinciding with the growing globalization trend, accents look ultra chic when presented in a culturally fused array. No wrongs can be wrought in this mix-matched style, so blend away.

Lindsey Strader — Home Accents Today, 4/3/2008

From apparel to home accessories, the fashion world is ablaze with red. The color is certainly something worth getting passionate about. The fiery tones can be both sophisticated and edgy, lending eye-popping zest to styles from traditional to ultra-contemporary. Watch out for the spirited new incarnation of red!

Angela Heck & Tracy Bulla - Home Accents, April 2008

Launching this April, Finnish textile company Marimekko is partnering with H&M to do a collection for women and children that will include tunics, dresses, hats, and bags in their signature striking prints. We’re hoping their classic tulip patterns will make an appearance. – IG Central 11/29/07

i play.® has launched a new line of 100% Organic Cotton – something different, something special, something more than the ordinary for baby. i play.® , Organic Cotton Baby Products, supports creating a more sustainable planet while simultaneously providing alternatively stylish clothing for the next generation. 

i play.® has created a new place for organic baby clothes, breaking the mold of the color combinations of naturally white and ecru. i play.® offers organic cotton knit layette & eco circle fleece winter wear, made from recycled products, for babies including gowns, bodysuits, caps, bibs, booties, blankets, and outerwear in soft pastels, featuring “forest friends” that are stitched on each piece of clothing. And i play.® summer wear coordinates with eco circle fleece winter wear. 

One of the unique features i play.® offers is unique outer stitching on the garments. All of the seams are on the outside, so there are no rough edges rubbing against baby’s skin. Additionally, i play.® Organic Cotton Baby Clothes have carved out another niche and are some of the most affordable organic cotton baby clothes available for extraordinary parents. 

Founder of i play.® Organic Cotton Babywear, Becky Cannon, has been a long time friend and advocate of the organic movement and was a visionary before organics came into vogue. Becky was keenly aware of the benefits of organic and pesticide and chemical-free farming and offered natural fiber cotton wear in 1992 – serving noted companies such as Seventh Generation and Coop America. At that time, the demand for these products was low and they were discontinued due to lack of sales. 

i play. launched new organic wear in 1995 with a complete layette line. Becky thought parents were more educated and would see the value of organic clothing for both the environment and for their children. Again, the market was not strong enough to support organic cotton babywear. 

Fast forward to 2007, and welcome i play.® Organic Cotton - i play.® is better for the environment and baby, as well as soft, comfortable, chemical-free, produced without any harsh chemical bleaches or dyes, has nickel free snaps, and is more durable than regular cotton. The line has an edge over competitors with fashion-forward style at a reasonable price.