iplay babywear goes organic and stays affordable
i play.® has launched a new line of 100% Organic Cotton – something different, something special, something more than the ordinary for baby. i play.® , Organic Cotton Baby Products, supports creating a more sustainable planet while simultaneously providing alternatively stylish clothing for the next generation. i play.® has created a new place for organic baby clothes, breaking the mold of the color combinations of naturally white and ecru. i play.® offers organic cotton knit layette & eco circle fleece winter wear, made from recycled products, for babies including gowns, bodysuits, caps, bibs, booties, blankets, and outerwear in soft pastels, featuring “forest friends” that are stitched on each piece of clothing. And i play.® summer wear coordinates with eco circle fleece winter wear. One of the unique features i play.® offers is unique outer stitching on the garments. All of the seams are on the outside, so there are no rough edges rubbing against baby’s skin. Additionally, i play.® Organic Cotton Baby Clothes have carved out another niche and are some of the most affordable organic cotton baby clothes available for extraordinary parents. Founder of i play.® Organic Cotton Babywear, Becky Cannon, has been a long time friend and advocate of the organic movement and was a visionary before organics came into vogue. Becky was keenly aware of the benefits of organic and pesticide and chemical-free farming and offered natural fiber cotton wear in 1992 – serving noted companies such as Seventh Generation and Coop America. At that time, the demand for these products was low and they were discontinued due to lack of sales. i play. launched new organic wear in 1995 with a complete layette line. Becky thought parents were more educated and would see the value of organic clothing for both the environment and for their children. Again, the market was not strong enough to support organic cotton babywear. Fast forward to 2007, and welcome i play.® Organic Cotton - i play.® is better for the environment and baby, as well as soft, comfortable, chemical-free, produced without any harsh chemical bleaches or dyes, has nickel free snaps, and is more durable than regular cotton. The line has an edge over competitors with fashion-forward style at a reasonable price.