Affluent women are more green than others
Green Retail
While this market segment, as defined by Gallup Management Journal, has household income over $75k the green here isn’t dollars. It’s a commitment to, and interest in, environmental issues. Four out of five (80%) “Mass Affluent Women” consider themselves active in or sympathetic to the environmental movement compared with only 65% of men in the same income group. Here is your green product target group.